#VATMOSS makes strange bedfellows. Case in point is this explanation I’ve written in the article comments on this story in Taxation. I talk about why those advocating manual product emailing as an #EUVAT workaround need to get to grips with the concept of the cart abandonment rate. For financial, technical, and practical reasons, returning to 1995’s e-commerce practices is simply not a tactic we can afford to adopt.
I’m writing in tax publications. I think I need go to for a wee lie down.
About the author
Heather Burns is a digital law specialist in Glasgow, Scotland. She researches, writes, publishes, consults, and speaks extensively on internet laws and policies which affect the crafts of web design and development. She has been designing and developing web sites since 1997 and was a professional web site designer from 2007-2015. She holds a postgraduate certification in internet law and policy from the University of Strathclyde. Learn about hiring Heather to write, speak, or consult.