#VATMOSS makes strange bedfellows. Case in point is this explanation I’ve written in the article comments on this story in Taxation. I talk about why those advocating manual product emailing as an #EUVAT workaround need to get to grips with the concept of the cart abandonment rate. For financial, technical, and practical reasons, returning to 1995’s e-commerce practices is simply not a tactic we can afford to adopt.
I’m writing in tax publications. I think I need go to for a wee lie down.